Paradox Products Celebrates 20 Year Anniversary
Cochranville, Pa.—December 1, 2018--Paradox Products will celebrate 20 years in business at the 2019 ATA Archery Trade Show in Louisville, Kentucky. Paradox Products introduced its first commercially available braided paracord bow sling at the 1999 AMO Archery Trade Show in Columbus, Ohio. In its 20 year history, Paradox has designed and marketed more than a dozen original products based on its braided paracord straps.
“That first year was a whirlwind,” says Paradox Products owner Chuck Pella. “With limited resources, limited space and the help of close friends the 1999 AMO show was a success. Back then, I could not have imagined how the business would evolve in 20 years.”
When asked what has been the key to the company’s success Pella responded: “Our size has allowed us to remain nimble. The decision making process is short, starting with listening to our customers. Complete control of the design and manufacturing process makes it easy for us to adapt to their demands. When new bows hit the market we receive calls immediately to see if we have bow slings to match the new colors. If we don’t, we can blend the colors needed and start shipping product within days.” Pella added: “Scale and off-shore manufacturing can be the enemy of action when markets move rapidly. Our micro-scale has been profit-positive.”
When asked about the next 20 years, Pella was certain of one thing:” The modern consumer will continue to be value conscious, convenience conscious and service conscious. Coupled with an understanding of changing demographics, successful archery businesses must be hyper-focused on consumer demands. Our chosen path to that consumer has been through a loyal dealer and distributor network. We support the retailer by not selling product directly to consumers. That may be contrarian to market forces but the model has worked well for us.”
When asked about how Paradox will commemorate its anniversary Pella said: “By giving the dealer something extra. At the 2019 ATA Trade Show we will be offering our original design, the PBSL model, to all dealers who attend the show at 1999 prices…Why not!” Pella concluded:” The archery community is a great place to work and live. I can only hope the next twenty years is as much fun.”
About Paradox Products
Based in Cochranville, PA Paradox Products is a B2B business that designs and manufactures braided cord products for the hunting and specialty garment industries. Visit us at www.paradoxproducts.com .